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| Eukanuba Dog Food |
You have discovered a great deal for your Eukanuba dog food. Doggiecoupon offers you free coupons for your Eukanuba dog food products; Eukanuba adult maintenance small breed formula dog food, Eukanuba natural lamb & rice(TM) senior formula, Eukanuba reduced fat formula dog food, Eukanuba adult reduced fat dog food in cans and many others. Make full use of these coupons now and enjoy special offers before these coupons expire.
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Eukanuba Dog Food - Products |
Remember to use the free coupons when you purchase your Eukanuba dog food products.
About Eukanuba |
Eukanuba is a name brand of dog food introduced by Iams Company in 1969. During that time, no one pays any attention to Eukanubu. Besides being a new product in the market, the use of chicken parts in dry dog food was not heard by most people. As a result, the the market growth rate of Eukanuba dog food was not impressive, leading to poor sale performance.
By formulating chicken parts in dry dog food, Eukanuba dog food provided 16% fat and 25% protein level that far outperformed the typical level of 7% and 11% respective levels. Although these completely new formula was impressive, the sales and popularity of Eukanuba dog food were not growing up to expectation. This is due to the fact that Eukanuba dog food sold at a high price; about three times the price of its competitors. The high cost of raw materials used was mainly the reason behind that kept the price of Eukanuba dog food and lost competitiveness.
Under the influence of Clay Mathile (in charge of Research and Development, Sales and Marketing), Eukanuka continued to believe that quality dog food would be on demand in the future.
Based on the feedback collected by those kennels who were buying Eukanuba dog food, Eukanuba realized that the dog food wasn’t fulfilling the full expectations for the top-of-the-line breeds. To meet the expectation, Eukanuba reformulated their fats level and proteins level to 20% and 30% respectively; 4% increase in fats level and 5% rise in protein level. This modification brought about better quality and revenue increased.
Through the word of mouth, Eukanuba dog food gained popularity. Impressed customers helped spread the effective results of Eukanuba dog food. Eukanuba was also known for its quality.
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